Dan Spors, Co-founder, President & CEO

Dan Spors is founder and Chief Commercial Officer for HealthFactors. In this role, Dan leads the development and implementation of connected health programs for innovative medical device manufacturers, pharmaceutical companies and specialized health care companies.

Prior to HealthFactors, Dan was a co-founder and life sciences director for Preventice, where he also led the development of health care programs for partner organizations. Dan started his career as a software engineer for IBM and ShowCase Corp before being named chief technology officer for Centerfield Technology.

Dan’s experience includes hands-on work with domestic and international programs in medical technology, clinical therapy models, program management, product development and reimbursement in medical device, clinical practice, pharmaceutical and consumer settings. He enjoys the business of health care and achieving on-the-ground results.

Dan received a Bachelor of Computer Science and Math from Minnesota State University, Winona. His areas of expertise include: cross-organization health care delivery programs, medical device market strategy, U.S. and E.U. market development, science-based deployment and go-to-market launches, health care technology development, and systems analysis and design. Connect with Dan on LinkedIn or on Twitter at @dan_spors.


Jodi Plomedahl, Co-founder & Director of Digital Health

Jodi serves as Vice President of Client Operations at HealthFactors. In this position, Jodi leads product solutions strategy and technology management for HealthFactors’ clients and partners.

Prior to HealthFactors, Jodi was Director of Professional Services at Vree Health, where she helped develop solutions and strategies surrounding technology-enabled services for healthcare providers, payers and consumers. Before joining Vree Health, Jodi was Professional Services Program Director at Preventice, where she collaborated with the sales team to develop value-based, custom mobile health solutions for the life science and provider markets.

Jodi has also held leadership positions in service-line planning, implementation and IT strategy as it relates to care coordination, virtual nursing, remote monitoring, and mobile health with a special focus on health information exchange, interoperability and business process management. Jodi is passionate about leveraging technology to reimagine the way health care is delivered.

Jodi holds degrees in Computer Science and Organizational Management and received a Bachelor of Business Administration from Viterbo University. Her areas of expertise include: professional services, product strategy and innovation, technology management, business architecture, care coordination and transitions, virtual nursing, mobile health and remote monitoring. Connect with Jodi on LinkedIn or on Twitter at @PloJo1.


Gabe Plumer, Chief Financial Officer

Gabe serves as chief financial officer at HealthFactors. As CFO, he is charged with assessing the company’s finances, economic strategy and market forecasting. He brings experience in the areas of finance, operations, mergers and acquisitions, and organizational planning to the team.

Prior to HealthFactors, Gabe served as CFO of Vree Health, a subsidiary of Merck & Co., where he was responsible for finance, human resources and corporate development. Prior to joining Vree Health, Gabe worked for the Strategy, Development, and Investments Group at Bank of New York Mellon.

While in graduate school, Gabe worked on commercializing rapid-testing biomarkers with the Johns Hopkins Technology Transfer Office and supported the Kenyan Red Cross in conducting an audit, which resulted in new financial and operational benchmarks.

Gabe received a Bachelor of Arts in political science from Johns Hopkins University, where he subsequently obtained an MBA in finance. He remains active with the university as a guest lecturer, speaking on trends in the health care industry and its changing competitive landscape.

His areas of expertise include finance, human resources, operations, organizational planning, regulatory compliance, health care ecosystems and technology-enables services. Connect with Gabe on LinkedIn.

Ram Rajagopalan, Co-founder & Head of Strategic Programs

Ram Rajagopalan heads Strategic Program at HealthFactors, a Med-Tech company, which aims to launch solutions that provide clinical benefit, make data actionable, leverage proven outcomes, and improve access to care. Ram’s current focus is on Therapeutic Transformation Services which enhances care delivery, reimbursement, and patient-centricity. Therapeutic Transformation is a more comprehensive approach to value-based healthcare as it can enable convenient care, improve health outcomes while reducing the cost of treatment.

Ram has 20 years of Continuous Improvement experience in Manufacturing and Service industries and is a LEAN SixSigma practitioner. He is an alum of the Carlson School at University of Minnesota and Clemson University. Connect with Ram on LinkedIn or on Twitter at @ramrajr.

Paul Hinz, Co-founder & Director of Business Development

As Co-founder and Director of Business Development at HealthFactors, Paul Hinz is responsible for business and market development, growth strategies, and developing back-end operations for HealthFactors medical devices business. Paul also co-leads both private and public fundraising initiatives and on-boarding medical centers for pilots to test HealthFactors medical devices in an operational setting.

Prior to joining HealthFactors, Paul was selected into IBM’s sales leadership program where he worked as a financial sales executive at IBM Global Finance and managed relationships with industrial market accounts in order to generate revenue opportunities. Paul has served as a Fellow for the Medical Industry Leadership Institute at the Carlson School of Management where he developed go-to-market strategies for early-stage medical devices. He also has extensive experience in sales and business development for Starkey Hearing Technologies, and as a financial advisor with Ameriprise Financial.

Paul earned a Bachelor of Arts in Business Management and Communications from Arizona State University and a Master of Business Administration from the Carlson School of Management. He currently serves as on the Board of Directors for the Medical Industry Leadership Institute Affiliates Association.

Connect with Paul on LinkedIn.

Valerie Grahn, Chief Commercial Officer

An engineer by training but a business and marketing strategist at heart, Val has paved a well-rounded career path with experience in multiple functions. Having held previous leadership roles at C.R. Bard and Ximedica, Val uses her extensive management skills to drive commercialization progress in dynamic, fast-paced environments.

As Chief Commercial Officer for HealthFactors, Val works closely with partners to identify the best path toward product commercialization for digital health products.

Val has nearly 20 years experience in medical device commercialization, including launching 4 Class III products and securing 3 patents. She is skilled at helping clients avoid roadblocks and mitigating delays in the product development process.  Val has a passion for developing teams; communicating cross-functionally; driving progress; and balancing competing interests between what a company needs, what the market wants, and what the technology can deliver. Connect with Valerie on LinkedIn.